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Article
Benefits of RFID in Retailing
Marketing Mastermind (2009)
  • Pankaj M Madhani
Abstract

Business firms are increasingly leveraging on the usage of Information Technology (IT) to improve operational efficiency and create a competitive advantage. RFID is one such technology that is finding increased usage in various fields. RFID enabled business processes allow firm to create entry barriers and also helps in gaining competitive advantages through leadership in new technology initiatives and implementation. This article takes a look at the advantages of RFID in improved implementation of the marketing mix strategy with a focus on the retail sector.

Keywords
  • Marketing Mix,
  • Retail,
  • RFID
Publication Date
December 1, 2009
Citation Information
Pankaj M Madhani. "Benefits of RFID in Retailing" Marketing Mastermind (2009)
Available at: http://works.bepress.com/madhani/36/