This article examines the issues that confront lecturers in their attempts to embed generic attributes teaching and learning across business curricula. It draws upon a mixed-method study which aimed to identify gaps in generic attributes teaching within business programs at a single university. It firstly reports on generic skills coverage across degrees and majors before exploring lecturers’ perceptions of the barriers to teaching and learning of generic skills within the programs of study. The research raises a number of concerns regarding the nature and scope of the generic attributes which led to gaps in their inclusion in courses. The research also identified a number of limitations that arise from lecturer concerns about the relationship between unit content and generic attributes, the demands of professional accreditation, risks to students in changing teaching practice, and real concerns about their ability to embed generic skills without adequate professional development.
Available at: http://works.bepress.com/madepercy/4/