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Country Natural Beef: A Maturing Co-op at the Crossroads
Business Faculty Publications and Presentations
  • Madeleine E. Pullman, Portland State University
  • Victoria Villa-Lobos, Portland State University
  • Zhaohui Wu, Oregon State University
Document Type
Publication Date
  • Ranching -- Case studies,
  • Beef cattle -- Cooperative marketing -- United States,
  • Beef cattle -- Economic aspects,
  • Meat industry and trade -- Sustainability,
  • Social responsibility of business -- Case studies

A Business Base Study of a Group of Northwest Cattle Ranchers that Formed a Co-op to Market Natural Beef Products, in the Face of economic uncertainty and the rise of corporate farms and ranches. Provides an overview of the cattle ranching industry, the history of the co-op, its economic outlook, and future challenges.


A version of this paper was presented to the 3rd Annual Conference on Business & Sustainability, Portland, 2009.

© (2009) (Madeleine Pullman, PhD. Portland State University, Portland, OR 97207 and Zhaohui Wu, PhD. Oregon State University, Corvallis, OR 97331) All rights reserved.

Persistent Identifier
Citation Information
Pullman, M., Villa-Lobos, V., and Wu, Z. "Country Natural Beef: A Maturing Co-op at the Crossroads," Case Study CGLS-RR-10-02, Center for Global Leadership in Sustainability School of Business Administration, Portland State University.