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What do our "Senior Citizens" Want from Public Libraries?
Canadian Library Journal
  • Margaret Ann Wilkinson, Western University
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Describes a survey of public library users that examined three issues related to the marketing of public library services to seniors: (1) the identification of the market segment; (2) the feasibility of various approaches to service development; and (3) the level of existing public support and strategies for successfully promoting these services. What Do Our "Senior Citizens" Want from Public Libraries?


Chosen and reprinted in Jane Anne Hannigan (ed.), Library Lit 21: The Best of 1990 (Metuchen, N.J.: Scarecrow Press, 1992) pp. 289-300.

Citation Information
Margaret Ann Wilkinson. "What do our "Senior Citizens" Want from Public Libraries?" Canadian Library Journal Vol. 47 Iss. 2 (1990) p. 105 - 110
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