Article
What do our "Senior Citizens" Want from Public Libraries?
Canadian Library Journal
Document Type
Article
Publication Date
1-1-1990
Disciplines
Abstract
Describes a survey of public library users that examined three issues related to the marketing of public library services to seniors: (1) the identification of the market segment; (2) the feasibility of various approaches to service development; and (3) the level of existing public support and strategies for successfully promoting these services. What Do Our "Senior Citizens" Want from Public Libraries?
Citation Information
Margaret Ann Wilkinson. "What do our "Senior Citizens" Want from Public Libraries?" Canadian Library Journal Vol. 47 Iss. 2 (1990) p. 105 - 110 Available at: http://works.bepress.com/ma_wilkinson/46/
Chosen and reprinted in Jane Anne Hannigan (ed.), Library Lit 21: The Best of 1990 (Metuchen, N.J.: Scarecrow Press, 1992) pp. 289-300.