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Article
Legal Tolerance toward the Business Lie and the Puffery Defense: the Questionable Assumptions of Contract Law
Southern Illinois University Law Journal
  • M. Neil Browne, Bowling Green State University - Main Campus
  • Kathleen M.S. Hale
  • Maureen Cosgrove
Document Type
Article
Disciplines
Abstract

American contract law is supposed to facilitate the efficiency and fairness of market transactions between parties. Does the increasing success of the puffery defense in false advertising and securities cases further the fairness of transactions between companies with major advertising budgets and consumers? This Article contends that it does not.

Publication Date
10-1-2012
Citation Information
M. Neil Browne, Kathleen M.S. Hale and Maureen Cosgrove. "Legal Tolerance toward the Business Lie and the Puffery Defense: the Questionable Assumptions of Contract Law" Southern Illinois University Law Journal Vol. 37 (2012)
Available at: http://works.bepress.com/m_browne/15/