Associate Professor, Marketing
Dr. Michael Rodriguez serves as an Associate Professor at Campbell University’s Lundy-Fetterman School of Business teaching Business Analytics, Sales, and Digital Marketing. Dr. Rodriguez earned his PhD in Technology Management at Stevens Institute of Technology in Hoboken NJ where he won “Outstanding Dissertation Award” for his research on CRM.
For the past decade Dr. Michael Rodriguez has helped students develop into global customer engagement leaders by focusing on sales process, professionalism, international negotiations and utilization of technology. He has also helped customer-focused organizations improve their sales process and achieve business goals by leveraging technology in the form of CRM, Social and Mobile solutions.
Dr. Rodriguez has coached over 1,000 sales professionals in B2B, complex sales and written over 20 articles focused on the impact technology has on sales performance.
His work has been published in the Journal of Business Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Research in Interactive Marketing and Journal of Business to Business Marketing. Dr. Rodriguez also worked on Wall Street for over a decade selling market data and trading platforms to investment banks, asset managers, and hedge funds.
×
About Michael Rodriguez
Dr. Michael Rodriguez serves as an Associate Professor at Campbell University’s Lundy-Fetterman School of Business teaching Business Analytics, Sales, and Digital Marketing. Dr. Rodriguez earned his PhD in Technology Management at Stevens Institute of Technology in Hoboken NJ where he won “Outstanding Dissertation Award” for his research on CRM.
For the past decade Dr. Michael Rodriguez has helped students develop into global customer engagement leaders by focusing on sales process, professionalism, international negotiations and utilization of technology. He has also helped customer-focused organizations improve their sales process and achieve business goals by leveraging technology in the form of CRM, Social and Mobile solutions.
Dr. Rodriguez has coached over 1,000 sales professionals in B2B, complex sales and written over 20 articles focused on the impact technology has on sales performance.
His work has been published in the Journal of Business Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Research in Interactive Marketing and Journal of Business to Business Marketing. Dr. Rodriguez also worked on Wall Street for over a decade selling market data and trading platforms to investment banks, asset managers, and hedge funds.
| Present | Associate Professor, Campbell University ‐ Lundy-Fetterman School of Business | |
|
|
||
Professional Service and Affiliations
| 2013 - 2015 | Member, University Committee on Alcohol and Other Drugs | 2012 - 2015 | Faculty Director, Chandler Sales Center | 2011 - 2015 | Abstract Review Board Member, Journal of Personal Selling & Sales Management | 2014 | Special Sessions Chair, Academy of Marketing Science | 2011 - 2013 | Member, Search Committee, Marketing Professor | 2010 - 2011 | Subcommittee Chair, Diversity Assessment Committee | 2011 | Member, Dean Search Committee, 2011 | 2010 | Member, Search Committee, Accounting Professor | 2010 | Member, Search Committee, Multi-Cultural Leader | Sessions Chair, Academy of Marketing Science | Editorial Review Board Member, Journal of Business-to-Business Marketing | Vice President, Programming for Sales SIG, American Marketing Association |
Honors and Awards
- Best Paper in a Special Issue, Journal of Marketing Analytics, 2020
- Best Paper, Journal of Business to Business Marketing, 2018
- Team Finalist at Northeastern Intercollegiate Sales Competition, hosted by Bryant University, 2017
- Best Teaching Innovation Award, Cross Cultural Role Plays, National Conference of Sales Management, 2017
- Nominated for Editorial Review Board for Journal of Business-to-Business Marketing, 2017
- First Place Social Media Award and Finalist for e-Pitch at Northeast Intercollegiate Sales Competition at Bryant University, 2016
- Elon University Recognized as Top Sales Program by Sales Education Foundation, 2011, 2012, 2013, 2014
- RBI Sales Challenge, Willia Patterson, Top Ten Team Finish, 2014
- RBI Sales Challenge, William Patterson, Second Place Team, First Place Speed Sell, Second Place Overall Individual, 2013
- International Collegiate Sales Challenge, Florida State, First Place Individual, Third Place Team, 2012
- RBI Sales Challenge, William Paterson University, Team Champion, First Place Finish in Role Play and Second in Speed Selling, 2012
- RBI Sales Challenge, William Patterson University, First Place Finishes in Role Play and Speed Selling Events, 2011
- World Collegiate Sales Open, Finalist and Overall Champion, 2011
- Dean's Award for Excellence in Scholarship, 2011
- Recognized as Top Sales Coach, American Marketing Association, 2011
- National Collegiate Sales Competition, Kennesaw State, Seventh Place
- RBI Sales Challenge, William Paterson University, Team Champion, 2010
- Most Outstanding Dissertation, Stevens Institute of Technology, 2009
- National Conference in Sales Management Outstanding Doctoral Research Award, 2008
| 2009 | Ph.D., Stevens Institute of Technology | |
|
|
||
| 2002 | M.B.A., Fordham University | |
|
|
||
| 1995 | B.S., The College of New Jersey | |
|
|
||