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Article
Developing tomorrow’s global sales leader: Adapting to cultural differences utilizing role play
Journal of Advancement of Marketing Education
  • M. Rodriguez
  • S. Boyer
Document Type
Article
Date of Publication
1-1-2018
Disciplines
Citation Information
M. Rodriguez and S. Boyer. "Developing tomorrow’s global sales leader: Adapting to cultural differences utilizing role play" Journal of Advancement of Marketing Education Vol. 26 Iss. 1 (2018) p. 31 - 39
Available at: http://works.bepress.com/m-rodriguez/8/