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Selected Works of Michael Rodriguez
Article
A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda
Journal of Research in Interactive Marketing
  • M. Rodriguez
  • A. Dixon
  • J. Peltier
Link
Document Type
Article
Date of Publication
10-7-2014
Disciplines
DOI
https://doi.org/10.1108/JRIM-06-2014-0035
Citation Information
M. Rodriguez, A. Dixon and J. Peltier. "A review of the interactive marketing literature in the context of personal selling and sales management: A research agenda" Journal of Research in Interactive Marketing Vol. 8 Iss. 4 (2014) p. 294 - 308
Available at: http://works.bepress.com/m-rodriguez/7/