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Selected Works of Michael Rodriguez
Article
Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance
Journal of Business-to-Business Marketing
  • M. Rodriguez
  • E. Honeycutt
Link
Document Type
Article
Date of Publication
11-7-2011
Disciplines
DOI
https://doi.org/10.1080/1051712X.2011.574252
Citation Information
M. Rodriguez and E. Honeycutt. "Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance" Journal of Business-to-Business Marketing Vol. 18 Iss. 4 (2011) p. 335 - 356
Available at: http://works.bepress.com/m-rodriguez/5/