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Article
The impact of CRM on sales process behaviors: Empirical results from the United States, Europe, and Asia
Business, Lundy-Fetterman School of
  • M. Rodriguez
  • R. Peterson
  • V. Krishnan
Document Type
Conference Proceeding
Date of Publication
1-1-2014
Event
GSSI Conference
Location
London
Disciplines
Citation Information
M. Rodriguez, R. Peterson and V. Krishnan. "The impact of CRM on sales process behaviors: Empirical results from the United States, Europe, and Asia" (2014)
Available at: http://works.bepress.com/m-rodriguez/44/