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Selected Works of Michael Rodriguez
Article
Entertainment orientation and salesperson relationship performance
Business, Lundy-Fetterman School of
  • M. Rodriguez
  • C. Ragland
  • E. Honeycutt
  • C. Jones
Document Type
Conference Proceeding
Date of Publication
1-1-2014
Event
Academy of Marketing Science
Location
Indianapolis, IN
Disciplines
Citation Information
M. Rodriguez, C. Ragland, E. Honeycutt and C. Jones. "Entertainment orientation and salesperson relationship performance" (2014)
Available at: http://works.bepress.com/m-rodriguez/40/