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Selected Works of Michael Rodriguez
Article
Cultural differences in the use of entertaining in sales: An exploratory study of entertaining and its impact on sales performance
Business, Lundy-Fetterman School of
  • C. Ragland
  • M. Rodriguez
Document Type
Conference Proceeding
Date of Publication
1-1-2012
Event
Global Sales Science Institute
Location
Turku, Finland
Disciplines
Citation Information
C. Ragland and M. Rodriguez. "Cultural differences in the use of entertaining in sales: An exploratory study of entertaining and its impact on sales performance" (2012)
Available at: http://works.bepress.com/m-rodriguez/35/