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Article
Managing the next generation of sales, Gen Z: A multi-study approach of measuring the impact of grit and entrepreneurship on loyalty
Business, Lundy-Fetterman School of
  • M. Rodriguez
  • S. Boyer
Document Type
Conference Proceeding
Date of Publication
1-1-2017
Event
National Conference of Sales Management
Location
St. Louis, MO
Disciplines
Citation Information
M. Rodriguez and S. Boyer. "Managing the next generation of sales, Gen Z: A multi-study approach of measuring the impact of grit and entrepreneurship on loyalty" (2017)
Available at: http://works.bepress.com/m-rodriguez/34/