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Selected Works of Michael Rodriguez
Article
The impact of mobile CRM (mCRM) on sales productivity and performance
Business, Lundy-Fetterman School of
  • M. Rodriguez
Document Type
Conference Proceeding
Date of Publication
1-1-2018
Event
Academy of Marketing Science
Location
New Orleans, LA
Disciplines
Citation Information
M. Rodriguez. "The impact of mobile CRM (mCRM) on sales productivity and performance" (2018)
Available at: http://works.bepress.com/m-rodriguez/29/