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Selected Works of Michael Rodriguez
Article
CRM/social media technology: Impact on customer orientation process and organizational sales performance
Business, Lundy-Fetterman School of
  • M. Rodriguez
  • H. Ajjan
  • R. Peterson
Document Type
Conference Proceeding
Date of Publication
1-1-2013
Event
Academy of Marketing Science
Location
Monterey, CA
Disciplines
Citation Information
M. Rodriguez, H. Ajjan and R. Peterson. "CRM/social media technology: Impact on customer orientation process and organizational sales performance" (2013)
Available at: http://works.bepress.com/m-rodriguez/27/