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Selected Works of Michael Rodriguez
Article
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Business, Lundy-Fetterman School of
  • M Rodriguez
  • K. Trainor
Document Type
Conference Proceeding
Date of Publication
1-1-2014
Event
National Conference of Sales Management
Location
Miami, FL
Disciplines
Citation Information
M Rodriguez and K. Trainor. "A conceptual model of the drivers and outcomes of mobile CRM application adoption" (2014)
Available at: http://works.bepress.com/m-rodriguez/25/