Article
The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance
Journal of Marketing Analytics
Document Type
Article
Date of Publication
7-1-2020
Disciplines
DOI
https://doi.org/10.1057/s41270-020-00087-3
Citation Information
M. Rodriguez and S. Boyer. "The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance" Journal of Marketing Analytics Vol. 8 Iss. 3 (2020) p. 137 - 148 Available at: http://works.bepress.com/m-rodriguez/24/