Article
Impact of CRM on sales process behaviors: Empirical results from US, Europe, and Asia
Journal of Business-to-Business Marketing
Document Type
Article
Date of Publication
1-29-2018
Disciplines
DOI
https://doi.org/10.1080/1051712X.2018.1424754
Citation Information
M. Rodriguez, R. Peterson and V. Krishnan. "Impact of CRM on sales process behaviors: Empirical results from US, Europe, and Asia" Journal of Business-to-Business Marketing Vol. 25 Iss. 1 (2018) p. 1 - 10 Available at: http://works.bepress.com/m-rodriguez/20/