"Managing the next generation of sales, Gen Z/Millennial cusp: An exploration of grit, entrepreneurship, and loyalty" by M. Rodriguez

Selected Works of Michael Rodriguez

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Article

Managing the next generation of sales, Gen Z/Millennial cusp: An exploration of grit, entrepreneurship, and loyalty

Journal of Managerial Issues

M. Rodriguez
S. Boyer
D. Fleming
S. Cohen

Link

Document Type

Article

Date of Publication

1-1-2020

Disciplines

Marketing

DOI

http://dx.doi.org/10.1080/1051712X.2019.1565136

Citation Information

M. Rodriguez, S. Boyer, D. Fleming and S. Cohen. "Managing the next generation of sales, Gen Z/Millennial cusp: An exploration of grit, entrepreneurship, and loyalty" Journal of Managerial Issues Vol. 26 Iss. 1 (2020) p. 43 - 55
Available at: http://works.bepress.com/m-rodriguez/18/