Article
Preliminary investigation of entertainment strategies involving alcohol: Implications for professional sales education and training in business markets
Journal of Business-to-Business Marketing
Document Type
Article
Date of Publication
12-18-2015
Disciplines
DOI
https://doi.org/10.1080/1051712X.2015.1115700
Citation Information
M. Rodriguez, E. Honeycutt and C. Ragland. "Preliminary investigation of entertainment strategies involving alcohol: Implications for professional sales education and training in business markets" Journal of Business-to-Business Marketing Vol. 22 Iss. 4 (2015) p. 257 - 268 Available at: http://works.bepress.com/m-rodriguez/17/