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Selected Works of Michael Rodriguez
Article
CRM/social media technology: Impact on customer orientation process and organizational sales performance
Journal of Marketing Development and Competitiveness
  • M. Rodriguez
  • H. Ajjan
  • R. Peterson
Link
Document Type
Article
Date of Publication
1-1-2014
Disciplines
Citation Information
M. Rodriguez, H. Ajjan and R. Peterson. "CRM/social media technology: Impact on customer orientation process and organizational sales performance" Journal of Marketing Development and Competitiveness Vol. 8 Iss. 1 (2014) p. 85 - 97
Available at: http://works.bepress.com/m-rodriguez/15/