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Selected Works of Michael Rodriguez
Article
CRM and sales pipeline management: Empirical results for managing opportunities
Marketing Management Journal
  • R. Peterson
  • M. Rodriguez
  • V. Krishnan
Document Type
Article
Date of Publication
1-1-2011
Disciplines
Citation Information
R. Peterson, M. Rodriguez and V. Krishnan. "CRM and sales pipeline management: Empirical results for managing opportunities" Marketing Management Journal Vol. 21 Iss. 1 (2011) p. 60 - 70
Available at: http://works.bepress.com/m-rodriguez/12/