Article
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Journal of Research in Interactive Marketing
Document Type
Article
Date of Publication
1-1-2016
Disciplines
DOI
https://doi.org/10.1108/JRIM-12-2014-0075
Citation Information
M. Rodriguez and K. Trainor. "A conceptual model of the drivers and outcomes of mobile CRM application adoption" Journal of Research in Interactive Marketing Vol. 10 Iss. 1 (2016) p. 67 - 84 Available at: http://works.bepress.com/m-rodriguez/10/