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Selected Works of Michael Rodriguez
Article
The role of social CRM and its potential impact on lead generation in business-to-business marketing
International Journal of Internet Marketing and Advertising
  • M. Rodriguez
  • R. Peterson
Document Type
Article
Date of Publication
4-3-2012
Disciplines
Citation Information
M. Rodriguez and R. Peterson. "The role of social CRM and its potential impact on lead generation in business-to-business marketing" International Journal of Internet Marketing and Advertising Vol. 7 Iss. 2 (2012) p. 180 - 193
Available at: http://works.bepress.com/m-rodriguez/1/