"Clients' Selection and Retention Criteria: Some Marketing Implications for the Small C.P.A. Firm" by Ellen Day

Selected Works of Luther Trey Denton (Emeritus)

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Clients' Selection and Retention Criteria: Some Marketing Implications for the Small C.P.A. Firm

Journal of Professional Services Marketing (1988)

Ellen Day, University of Georgia
Luther Trey Denton, Georgia Southern University
Jerome A. Hickner

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Abstract

The very survival of some small CPA firms may be threatened by the increased competition among firms providing accounting and services, in particular, has posed new challenges for the small CPA firm. To survive and prosper in this increasingly competitive environment, small CPA firms must adopt a marketing perspective in order to compete more effectively.

Keywords

Client selection,
Retention criteria,
Marketing implications,
Small firm,
C.P.A.

Disciplines

Business

Publication Date

1988

DOI

10.1300/J090v03n03_23

Citation Information

Ellen Day, Luther Trey Denton and Jerome A. Hickner. "Clients' Selection and Retention Criteria: Some Marketing Implications for the Small C.P.A. Firm" Journal of Professional Services Marketing Vol. 3 Iss. 4 (1988) p. 283 - 295 ISSN: 0748-4623
Available at: http://works.bepress.com/luther_denton/24/