Article
Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants.
Sport marketing quarterly
(2016)
Disciplines
Publication Date
September 1, 2016
Citation Information
Brendan Dwyer, Rebecca M. Achen and Joshua M. Lupinek. "Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants." Sport marketing quarterly Vol. 25 Iss. 3 (2016) p. 152 - 165 Available at: http://works.bepress.com/lupinek/3/