This article presents a case study of Appreciative Inquiry applied to client work within the context of a solution-focused, financial coaching model. Appreciative Inquiry (AI) is a process –a generative process—wherein a client envisions, describes, and constructs a new meaning or reality through structured questions and answers, and then designs a way to get there (to their destiny). The origins, tenants, and applications of AI approach are described, followed by a real case study involving the utilization of this approach to facilitate a client’s overcoming of a specific, maladaptive money script. The article provides implications for financial practitioners and a foundation for future experimental research on the effectiveness of the AI approach in financial coaching.