We develop coarse-graining schemes for stochastic many-particle microscopic models with competing short- and long-range interactions on a d-dimensional lattice. We focus on the coarse-graining of equilibrium Gibbs states and using cluster expansions we analyze the corresponding renormalization group map. We quantify the approximation properties of the coarse-grained terms arising from different types of interactions and present a hierarchy of correction terms. We derive semi-analytical numerical schemes that are accompanied with a posteriori error estimates for coarse-grained lattice systems with short and long-range interactions.