Presentation
Making Viewers Happy While Making Money for the Networks: A Comparison of the Usability, Enhanced TV and TV Commerce Features between Broadcast and Cable Network Web Sites [Slides]
School of Media and Communication Faculty Publications
Document Type
Presentation
Disciplines
Abstract
Slides presented at the Management and Sales Division, Broadcast Education Association Annual Convention, Las Vegas, Nevada, April 4-7, 2002 by Louisa Ha.
Publication Date
4-4-2002
Citation Information
Louisa Ha. "Making Viewers Happy While Making Money for the Networks: A Comparison of the Usability, Enhanced TV and TV Commerce Features between Broadcast and Cable Network Web Sites [Slides]" (2002) Available at: http://works.bepress.com/louisa_ha/27/