Article
Impact of Social Media Use on Student Satisfaction in Higher Education
Impact of Social Media Use on Student Satisfaction in Higher Education
(2020)
Abstract
Social media has transformed the communication landscape for institutions of Higher Education by providing improved teaching and learning experience. However, very little is known as to whether the use of social media by Higher Education students improves their satisfaction. Grounded in social media, risk and technology acceptance literature, this paper examines Higher Education students' perceptions of social media use (SMU) and the impact of SMU on their satisfaction. Data collected from the students were analysed using Structural Equation Modelling. The study finds that: (1) perceived usefulness of social media has positive effect on the use of social media in student learning; (2) perceived risk of using social media discourages the use of the tool, and (3) SMU has positive effect on student satisfaction. The study further discusses the theoretical and practical implications of these findings.
Disciplines
Publication Date
July, 2020
Citation Information
Louis Ngamassi, Rahman Shahedur and Thiagarajan Ramakrishnan. "Impact of Social Media Use on Student Satisfaction in Higher Education" Impact of Social Media Use on Student Satisfaction in Higher Education (2020) Available at: http://works.bepress.com/louis-ngamassi/4/
Creative Commons license
This work is licensed under a Creative Commons CC_BY-NC International License.