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Contribution to Book
Negotiations in International Marketing
New World Marketing, Bruce David Keillor & Timothy J Wilkinson (eds.)
  • Allan Bird
  • Lynn E. Metcalf, California Polytechnic State University, San Luis Obispo
Publication Date
1-1-2007
Disciplines
Publisher statement
Reproduced with permission of Greenwood Publishing Group, Inc., Westport, CT.
Citation Information
Allan Bird and Lynn E. Metcalf. "Negotiations in International Marketing" New World Marketing, Bruce David Keillor & Timothy J Wilkinson (eds.) (2007) p. 175 - 196
Available at: http://works.bepress.com/lmetcalf/5/