Skip to main content
Presentation
The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study
Association of Consumer Research Annual Conference (ACR)
  • Jacqueline K. Eastman, Georgia Southern University
  • Lindsay R.L. Larson, Georgia Southern University
  • Tyler Meharg, Georgia Southern University
Document Type
Presentation
Publication Date
1-1-2013
Abstract

This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2x2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.

Location
Chicago, IL
Citation Information
Jacqueline K. Eastman, Lindsay R.L. Larson and Tyler Meharg. "The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study" Association of Consumer Research Annual Conference (ACR) (2013)
Available at: http://works.bepress.com/lindsay_rl_larson/62/