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Article
The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study
Advances in marketing: Transformational Marketing
  • Dora E. Bock, Georgia Southern University
  • Lindsay Larson, Georgia Southern University
  • Jacqueline K. Eastman, Georgia Southern University
Document Type
Conference Proceeding
Publication Date
1-1-2014
ISBN
9780984088454
Abstract

As consumers have been found to make suboptimal financial decisions, there is a need for marketers to better understand what guides consumers’ investment decisions. The authors examine how consumers utilize perceived knowledge and risk to make retirement investment choices. This study illustrates that increasing levels of perceived financial knowledge and familiarity with retirement planning, in addition to higher levels of financial risk tolerance, resulted in riskier investment decisions. Gender differences were found across variables, such that men reported higher levels of perceived knowledge and risk tolerance, and selected riskier retirement options compared to females.

Citation Information
Dora E. Bock, Lindsay Larson and Jacqueline K. Eastman. "The Impact of Gender, Perceived Knowledge, and Perceived Risk on Retirement Investment Decisions: An Exploratory Study" New Orleans, LAAdvances in marketing: Transformational Marketing (2014) p. 288 - 289
Available at: http://works.bepress.com/lindsay_rl_larson/40/