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Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions
American Marketing Association Summer Marketing Educators Conference (AMA)
  • Jacqueline K. Eastman, Georgia Southern University
  • Dora E. Bock, Georgia Southern University
  • Lindsay Larson, Georgia Southern University
Document Type
Conference Proceeding
Publication Date
1-1-2014
Citation Information
Jacqueline K. Eastman, Dora E. Bock and Lindsay Larson. "Millennial Money Matters: The Impact of Perceived Knowledge and Perceived Risk on Retirement Investment Decisions" American Marketing Association Summer Marketing Educators Conference (AMA) Vol. 25 (2014) p. 338 - 340
Available at: http://works.bepress.com/lindsay_rl_larson/38/