Catherine A. Coleman, Linda Tuncay Zayer and Özlem Hesapci Karaca. "Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity:" Journal of Macromarketing Vol. 40 Iss. 4 (2020) p. 510 - 527
Available at: http://works.bepress.com/linda_tuncay_zayer/42/