Article
Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising
European Journal of Marketing
(2019)
Disciplines
Publication Date
November 21, 2019
DOI
10.1108/EJM-07-2018-0502
Citation Information
Linda Tuncay Zayer, Mary Ann McGrath and Pilar Castro-González. "Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising" European Journal of Marketing Vol. 54 Iss. 1 (2019) p. 238 - 260 Available at: http://works.bepress.com/linda_tuncay_zayer/41/