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Contribution to Book
The TCR perspective of gender: moving from critical theory to an activism-praxis orientation
Handbook of Research on Gender and Marketing
(2019)
Disciplines
Publication Date
January 1, 2019
DOI
10.4337/9781788115384.00013
Citation Information
Laurel Steinfield, Jon Littlefield, Wendy Hein, Catherine A. Coleman, et al.. "The TCR perspective of gender: moving from critical theory to an activism-praxis orientation" Handbook of Research on Gender and Marketing (2019) p. 186 - 210 Available at: http://works.bepress.com/linda_tuncay_zayer/31/