Skip to main content
Article
Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Sexuality and Authenticity
Consumption Markets & Culture (2012)
  • Linda Tuncay Zayer, Loyola University Chicago
  • Katherine Sredl, University of Notre Dame
  • Marie Agnes Parmentier, HEC Montreal
  • Cathreine Coleman, Texas Christian University
Abstract

The goal of this research is to compare contemporary representations of masculinity and femininity in two HBO television series, Entourage and Sex and the City, and illustrate how these representations intersect with consumption. In the analysis, we discuss how gender fluidity gives the characters the freedom to be multifaceted in their performances−performances with regard to three emergent themes: domesticity, sexuality, and authenticity. Characters in both programs negotiate the tensions between more traditional gender roles and the assumption of contemporary roles through consumption. The characters find ways to simultaneously reestablish and reinforce their gendered identities as they create new roles, often with the aid of consumption. On the other hand, it is the consumption itself that is sometimes complicit in creating new tensions.

Disciplines
Publication Date
2012
Publisher Statement
Taylor and Francis
Citation Information
Linda Tuncay Zayer, Katherine Sredl, Marie Agnes Parmentier and Cathreine Coleman. "Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Sexuality and Authenticity" Consumption Markets & Culture (2012)
Available at: http://works.bepress.com/linda_tuncay_zayer/3/