Contribution to Book
Femvertising Discourses and Online Consumer Engagement
The Routledge Handbook of Positive Communication
(2019)
Disciplines
Publication Date
January 15, 2019
DOI
10.4324/9781315207759-21
Citation Information
Linda Tuncay Zayer, Catherine A. Coleman and Jose Luis Rodriguez Orjuela. "Femvertising Discourses and Online Consumer Engagement" The Routledge Handbook of Positive Communication (2019) p. 203 - 212 Available at: http://works.bepress.com/linda_tuncay_zayer/29/