Contribution to Book
Gender Research in Consumer Behavior: Evolution and Expansion of a Construct
Routledge Handbook on Consumption
(2015)
Publication Date
January 1, 2015
Citation Information
Cornelia C Otnes, Pauline Maclaran, Pauline Maclaran and Linda Tuncay Zayer. "Gender Research in Consumer Behavior: Evolution and Expansion of a Construct" Routledge Handbook on Consumption (2015) Available at: http://works.bepress.com/linda_tuncay_zayer/24/