"Attitudinal and behavioral resistance: A marketing perspective" by Julie Tinson

Linda Tuncay Zayer

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Article

Attitudinal and behavioral resistance: A marketing perspective

Journal of Consumer Behaviour (2013)

Julie Tinson, University of Stirling
Angeline G Close, University of Texas at Austin
Linda Tuncay Zayer, Loyola University Chicago
Peter Nuttall, University of Bath

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Disciplines

Economics,
Psychology,
Public Relations and Advertising,
Marketing and
Sociology

Publication Date

January 11, 2013

DOI

10.1002/cb.1445

Citation Information

Julie Tinson, Angeline G Close, Linda Tuncay Zayer and Peter Nuttall. "Attitudinal and behavioral resistance: A marketing perspective" Journal of Consumer Behaviour Vol. 12 Iss. 6 (2013) p. 436 - 448
Available at: http://works.bepress.com/linda_tuncay_zayer/22/