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Linda Tuncay Zayer
Article
Consumer–Brand Relationships Theory and Practice
International Journal of Advertising (2012)
  • Stephanie O’Donohoe, University of Edinburgh
  • Linda Tuncay Zayer
Link
Disciplines
Publication Date
January 1, 2012
DOI
10.2501/IJA-31-4-921-923
Citation Information
Stephanie O’Donohoe and Linda Tuncay Zayer. "Consumer–Brand Relationships Theory and Practice" International Journal of Advertising Vol. 31 Iss. 4 (2012) p. 921 - 923
Available at: http://works.bepress.com/linda_tuncay_zayer/20/