"Climbing the ladder or chasing a dream? Men’s responses to idealized portrayals of masculinity in advertising" by Linda Tuncay Zayer

Linda Tuncay Zayer

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Contribution to Book

Climbing the ladder or chasing a dream? Men’s responses to idealized portrayals of masculinity in advertising

Gender, Culture, and Consumer Behavior (2012)

Linda Tuncay Zayer, Loyola University Chicago
Cele C. Otnes, University of Illinois at Urbana–Champaign

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Disciplines

Psychology,
Public Relations and Advertising and
Computational Engineering

Publication Date

January 1, 2012

DOI

10.4324/9780203127575

Citation Information

Linda Tuncay Zayer and Cele C. Otnes. "Climbing the ladder or chasing a dream? Men’s responses to idealized portrayals of masculinity in advertising" Gender, Culture, and Consumer Behavior (2012)
Available at: http://works.bepress.com/linda_tuncay_zayer/19/