"I Win!: an Exploration of the Male Information Shopper" by Linda Tuncay Zayer

Linda Tuncay Zayer

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I Win!: an Exploration of the Male Information Shopper

ACR European Advances (2013)

Linda Tuncay Zayer
Aaron Salles Torres
Peter Coleman
Avro Deb

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Public Relations and Advertising

Publication Date

January 1, 2013

Citation Information

Linda Tuncay Zayer, Aaron Salles Torres, Peter Coleman and Avro Deb. "I Win!: an Exploration of the Male Information Shopper" ACR European Advances (2013)
Available at: http://works.bepress.com/linda_tuncay_zayer/17/