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Presentation
Selling or Helping? Prescribing Gender to Women, Wives, and Mothers through DTCA
Southern Sociological Society Annual Meetings (2015)
  • Linda A. Treiber, Kennesaw State University
  • Katie McIntyre-Reece
Abstract
Our research examines the ways in which DTCA uses traditional gender roles to sell prescription medications. While several studies have focused on medications specifically targeted toward women and women’s problems, relatively few have examined the gendered nature of a wider variety of drugs. Our analysis thus looks at medications for a wide variety of body systems and illness states.
Publication Date
March 27, 2015
Citation Information
Linda A. Treiber and Katie McIntyre-Reece. "Selling or Helping? Prescribing Gender to Women, Wives, and Mothers through DTCA" Southern Sociological Society Annual Meetings (2015)
Available at: http://works.bepress.com/linda_treiber/62/