SelectedWorks - Linda Orr

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Selected Works of Linda Orr

Associate Professor

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About Linda Orr

Present	Associate Professor, The University of Akron
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Present	Department of Marketing, The University of Akron
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Marketing

Phone: (330) 972-5447

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Organizational Learning and Dynamic Marketing Capabilities - Implications for Organizational Performance

Department of Marketing (2005)

Increasingly, the dynamic capabilities view is being utilized as a favored approach to understanding a firm's competitive advantage. The dynamic ...

A Strategic and Theoretical Approach to Evaluating Marketing Distance Education

Department of Marketing (2004)

Consumer Susceptibility to Interpersonal Influence in High and Low Context ...

Department of Marketing (2004)

The Moderating Role of Organizational Culture and Cultural Diversity in ...

Department of Marketing (2004)

The First Twenty-Five Years of the International Journal of Intercultural ...

Department of Marketing (2002)

A Synthesis of Cross-Cultural Values

Department of Marketing (2001)

Assessing Cross-Cultural Values: Synthesis and Measurement

Department of Marketing (2001)

Integrating, Conceptualizing, and Exploring Cross-Cultural Values

Department of Marketing (2001)

The Marketing and Ethical Implications of Advertising to Children

Department of Marketing (2000)