"The Moderating Role of Organizational Culture and Cultural Diversity in Business-to-Business Selling Encounters" by Linda Orr

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The Moderating Role of Organizational Culture and Cultural Diversity in Business-to-Business Selling Encounters

Department of Marketing

Linda Orr, The University of Akron

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Document Type

Article

Publication Date

10-1-2004

Citation Information

Linda Orr. "The Moderating Role of Organizational Culture and Cultural Diversity in Business-to-Business Selling Encounters" (2004)
Available at: http://works.bepress.com/linda_orr/28/