"The Ethics of Managing Customer Information: Can Customer Relationship Management Backfire?" by Linda Orr

Selected Works of Linda Orr

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The Ethics of Managing Customer Information: Can Customer Relationship Management Backfire?

Department of Marketing

Linda Orr, The University of Akron

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Document Type

Article

Publication Date

10-1-2007

Citation Information

Linda Orr. "The Ethics of Managing Customer Information: Can Customer Relationship Management Backfire?" (2007)
Available at: http://works.bepress.com/linda_orr/10/