Scholars can showcase and promote their academic products using the Google Scholar Citations profile feature within Google Scholar. In addition to enabling discovery of new research, a Google Scholar Citations profile can help researchers connect with experts and potential collaborators. This tool self-populates a scholar's library of academic works and permits users to add additional content. Google Scholar Citations profiles are distinguished from the many other academic profiling services by the ease with which an author can present their body of work by tapping into the power and omnipresence of Google.