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Selected Works of Linda G. Mullen
Presentation
Attribute Satiation - An Exploratory Analysis of the Construct
Association of Marketing Theory and Practice Annual Conference (AMTP)
  • Linda G. Mullen, Georgia Southern University
  • Hemant Patwardham, Winthrop University
Document Type
Presentation
Presentation Date
3-1-2008
Disciplines
Location
Savannah, GA
Citation Information
Linda G. Mullen and Hemant Patwardham. "Attribute Satiation - An Exploratory Analysis of the Construct" Association of Marketing Theory and Practice Annual Conference (AMTP) (2008)
Available at: http://works.bepress.com/linda_g_mullen/41/